If a product or service has many qualities that interest the target audience in different ways then instead of a linear 3d-animation it is often best to produce an interctive application. This kind of application lets the viewer decide on what qualities he wishes to look at closer.
Contents of such an application can be anything from images to videos and 3D-materials. Interactive applications can be produced to web, directly to a device (tablet-computers, mobile phones etc.) or to customer's internal system.